Veronica Spencer
Engineer, Designer, and Maker

Fantastech Toys

A brand that offers aesthetically refined, electronically enhanced, “pretend play” toys for children ages 4 through 7. Complete with a mailable advertisement to pillars of the Toy Industry.

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The Brand

The Brand

The Logo:

The Fantastech Creature is the representative of the toy company. Because Fantastech Toys is an imagination-based brand, the Creature was intentionally designed to be ambiguous in nature. Users are free to project any meaning or interpretation they want onto this fun, playful mascot.

The Brand Palette:

Taking a note from upscale brands marketed towards trendy, upper-middle class families, Fantastech Toys

The Texture:

 

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1. Engage!

1. Engage!

The package arrives on the desk of the acquisitions manager of a large toy distributor. 

Intrigued by the exterior textures and the adorable logo, the manager removes the sleeve.

2. Inform.

2. Inform.

The user opens the box, revealing the brand slogan, and introduction to the company, and a prompt to solve the puzzles.

3. Surprise and Delight!

3. Surprise and Delight!

The manager turns the concentric disks of the yellow puzzle to align the image.

When he completes the image of a briefcase, two LEDs light up in celebration!

4. Connect.

4. Connect.

The light from the lower LED draws attention to the card slot below, and the user removes the concealed card... to reveal the contact information of the sales manager for the "Profession" toy line.

The back of the card is a primer on the "Profession" toy line, reinforced with the briefcase icon from the puzzle.

 Proof of concept for the lighting mechanism.

Proof of concept for the lighting mechanism.

 All of the parts required for the final prototype.

All of the parts required for the final prototype.